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FORGED FROM HISTORY

Isuzu has a rich and extensive history that dates all the way back to 1916 when it was first founded in Japan. Since then, Isuzu has produced over 26 million diesel engines and an impressive array of models, including both the D-MAX & MU-X. See below for some key milestones in Isuzu’s long history.

1916
1918
1922
1933
1937
1949
1959
1963
1972
1980
1982
1988
1997
2002
2008
2010
2012
2013
2016
2017
2018
1916
FOUNDED IN JAPAN

Isuzu's history started in 1916 when Tokyo Ishikawajima Shipbuilding & Engineering Company Limited and Tokyo Gas & Engineering Company collaborated for vehicle development.

1918
COMPANY BEGINS VENTURE WITH WOLSELEY MOTOR LTD

The Company initiated vehicle manufacturing, starting a passenger production venture with British automaker, Wolseley Motor Ltd.

1922
FIRST PASSENGER VEHICLE

After 4 years of development, the Wolseley A9 becomes the first passenger vehicle produced in Japan.

1933
THE "ISUZU" MODEL IS LAUNCHED

In 1933, a government standard model vehicle was completed and the following year the vehicle was badged "Isuzu".

1937
TOKYO AUTOMOBILE INDUSTRIES OFFICIALLY ESTABLISHED

On April 9, 1937, Automobile Industries merged with Tokyo Gas & Electric Co. to establish Tokyo Automobile Industries Co., Ltd. Isuzu regards this date as the official establishing day of the present Isuzu Motors Ltd.

1949
COMPANY TAKES ON THE ISUZU NAME

Following a successful decade, the company takes on the Isuzu name, and Isuzu Motors Limited is established to focus on vehicle production.

1959
ISUZU LAUNCH N-SERIES

Ten years later in 1959, Isuzu launched the Elf in Japan or internationally known N-Series light duty truck.

1963
ISUZU BELLETT PASSENGER CAR

Moving in passenger cars, the Isuzu Bellett goes into production, soon to become one of Japan's most successful global vehicle exports.
Continuing with a defining year in the Isuzu company history, the groundbreaking Isuzu Wasp is released as the 1st ute in Isuzu's history.

1972
ISUZU FASTER IS RELEASED

In the same year that Isuzu Motors signed a capital agreement with General Motors, the Isuzu Faster is released as our 1st generation ute and exported all around the world.

1980
THE 2ND GEN OF ISUZU UTE

The 2nd generation of Isuzu ute goes into production, and is a global success story, known in the lucrative US market as the Isuzu P'up, this iconic vehicle still has legions of followers today.

1982
ISUZU PRODUCES THE FIRST SPACE CAB MODEL

A proud year for Isuzu Motors and a lasting legacy, Isuzu produces the world's first Space Cab model.

1988
THE 3RD GEN ISUZU UTE IS RELEASED

The 3rd generation was released in 1988, which offered the widest body in its class, therefore enabling a roomier cabin. Additionally, the large door mirrors, side turn lamp signals and rear combustion lamps improved the vehicle's visibility for greater safety.

1997
ISUZU'S 4TH GEN UTE HITS THE STREETS

Keeping ahead of global styling trends, Isuzu's 4th generation ute hits the streets with a more refined exterior and a smooth aerodynamic design.

2002
THE INTERNATIONALLY BRANDED ISUZU D-MAX IS LAUNCHED

The internationally branded Isuzu D-MAX ute is launched. It's the 5th generation of Isuzu ute to carry Isuzu into the new millennium.

2008
THE ISUZU D-MAX IS LAUNCHED IN AUSTRALIA

Isuzu UTE Australia launches locally with the internationally branded D-MAX, taking on the tough local market with a powerful and efficient 3.0L common-rail turbo diesel engine.

2010
A STYLISH UPDATE STRENGTHENS THE AUSTRALIAN RANGE

The new look Isuzu D-MAX is launched to a demanding Australian audience, continuing the tradition of Isuzu UTE's tough, stylish and economical vehicle line-up.

2012
A NEW ERA FOR D-MAX

The dawn of a new era for Isuzu D-MAX. The totally new D-MAX landed in Australia and brought with it new levels of power, comfort & safety.

2013
THE ISUZU SUV REBORN

Eagerly anticipated for years, Isuzu brings back a serious 7-seat SUV that offers a balanced combination of performance, comfort, style and off-road ability. Sales commenced in Australia in December 2013.

2016
A CENTURY IN THE MAKING

With a rich and extensive history dating back to 1916, Isuzu brings over 100 years of auto excellence to the automotive industry. Since 1916, Isuzu have been continually striving to engineer and build reliable and durable engines and vehicles, now with over 26 million diesel engines manufactured.

2017
PUMPED-UP EURO5 ENGINE

In a world first for Isuzu, the Isuzu D-MAX & MU-X launched with Euro5 emissions compliant drivetrain developed exclusively for Australia. With an upgraded 3.0L turbo diesel producing 430Nm of torque and a new 6-speed automatic & manual transmissions, the new D-MAX & MU-X aimed to impress in the demanding Australian market.

Isuzu UTE Australia also celebrated a milestone of 100,000 vehicle sales in the Australian Market since the launch in 2008.

2018
CELEBRATING 10 YEARS

Isuzu UTE Australia celebrates their 10 year anniversary and show no signs of slowing down. Over the last 10 years Isuzu UTE Australia has been dedicated to listening to Australian consumers’ feedback to continually improve both the D-MAX & MU-X. 2018 also marks the launch of the D-MAX LS-T with both 4x4 and 4x2 models joining the line-up.

As an Isuzu owner, you can sign up for exclusive trips that will take you to some of Australia’s most challenging and breathtaking off-road destinations. With 4x4 tips and events planned, you’ll learn how to take your 4x4 where others can’t.

find out where i-venture club could take you

4x4 TIPS

Build your 4x4 skills and become the off-road champion you want to be.

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FEATURED ARTICLES

Travel yarns, tech tips & other content excerpts from our customer magazine MAX*D.

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Team D-MAX

Upcoming events

Aug 25

Penrith District Show

Penrith, NSW
Aug 31-9

Royal Adelaide Show

Adelaide, SA
Sep 29-30

Deni UTE Muster

Deniliquin, NSW
Oct 4-7

Supercheap Auto Bathurst 1000

Bathurst , NSW
Oct 12-14

Sydney 4WD & Adventure Show

Sydney, NSW

Journey Planner

Check out our Journey Planner which calculates your route, distance, time, fuel consumption and cost.

Service Plus

Service Plus is our comprehensive care package providing you with complete peace of mind.

Buddy Bonus Plus

Learn how to earn exclusive rewards
by referring your buddies to buy a
D-MAX or MU-X.

Isuzu Euro5 Drivetrain

In the media

Don't take our word for it, here’s what the media have said about the Isuzu D‑MAX
and MU‑X.

News Stories

Isuzu UTE - on track for a decade of double digit growth July 2018

Isuzu UTE - on track for a decade of double digit growth July 2018


Isuzu UTE holds its inaugural National Skills Contest

Isuzu UTE holds its inaugural National Skills Contest


18MY Isuzu D-MAX & MU-X Updates – Fuelled by Australian Feedback

18MY Isuzu D-MAX & MU-X Updates – Fuelled by Australian Feedback


View all stories

Isuzu ute on social

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