Isuzu UTE Australia’s training and education program, I-Venture Club, celebrated a milestone tenth anniversary last weekend with a two-day event at Queensland’s renowned 4WD park Gordon Country. Established in 2015, I-Venture Club (IVC) offers Isuzu owners the chance to experience first-hand the capabilities of their vehicle while building off-road and towing confidence with the help of expert and accredited instructors.

Over the weekend, 65 past and present IVC participants along with lead trainers, Matt Taylor, Dave Darmody and David Wilson gathered to celebrate the program’s continued success. Throughout the event, guests shared their experiences with one another, all while enjoying the motivation for the creation of the program, learning to take on challenging terrain and build their confidence while doing so.

Reflecting on the program’s longevity and impact, Isuzu UTE Australia’s Managing Director, Mr Junta Matsui said, “When I-Venture Club was established ten years ago, we never would have dreamt of the uptake and participation the program has experienced.”

“Since 2015, over 7,500 Isuzu UTE Australia customers and more than 3,500 vehicles from across Australia have joined one of our IVC events. These events have taken place all over the country, from Stockton Beach in New South Wales to West Australia’s Moondyne and even as far south as the West Coast of Tasmania, we’ve certainly enjoyed experiencing the wonderful landscapes each region has to offer.”

“We are proud of the program’s ability to not only assist our customers with instilling confidence in their own skills, but to also learn how to best harness their vehicles’ capabilities to truly embrace the Australian lifestyle with their Isuzu D-MAX or MU-X.”

Speaking to the success of the brand, Mr Matsui shares the program serves a dual purpose, both as a training programme and as an avenue for direct feedback and recommendations from customers, a privilege Isuzu UTE Australia does not take for granted.

“I-Venture Club is more than just a driving programme, it’s an outstanding way for us to get feedback directly from our customers, to help inform and improve our product,” says Mr Matsui.

“This feedback has directly shaped the D-MAX and MU-X updates, helping Isuzu UTE Australia to better understand the unique needs of our Isuzu UTE family and Australians more broadly. Our customer is at the heart of everything we do, and their feedback is invaluable to our success. I would like to thank them all for their continued support.”

I-Venture Club will continue to hold numerous events through 2025 in several locations.

To learn more, or for customers looking to reserve their spot, visit the I-Venture Club page.