In the pursuit of 30,000 annual unit sales by 2020, Mr Koichiro (Yoshi) Yoshida has been appointed to the board of Isuzu UTE Australia (IUA) and will take responsibility for Sales, Marketing & PR as well as the recently opened Sydney Regional Office. Mr Yugo (Hugo) Kiyofuji, who was previously responsible for those areas, will continue as Deputy Managing Director of IUA, and will focus on the ever growing opportunity of Fleet Sales and Product Planning.

Yoshi brings vast experience from Thailand and Europe, where he has been responsible for various elements of Isuzu business, encompassing Sales, Marketing and Aftersales. In particular, his knowledge and experience working in Thailand, the largest 1 tonne Ute market in the world, has given him a deep understanding of the segment and of the Isuzu brand.

It is an exciting time for IUA, as Yoshi’s in-depth knowledge of the Isuzu brand and ute segment, combined with the current in-house expertise of Mike Conybeare (General Manager - Marketing & PR) and Ben Jaeger (Deputy General Manager – Sales) is set to take IUA to the next level.

“The appointment of Yoshi as an additional Director for IUA is testament to the fact that Isuzu recognises the Australian market as the most important export market in the world,” said IUA’s Managing Director Mr Hiro Kuramoto. “Our recent sales achievements in Australia have been duly recognised and the growing management team here is now well positioned to drive the brand forward into its next stage of growth.”

“I am delighted to be joining Hiro and the rest of the team at IUA in their journey as they navigate the Australian market so successfully,” Mr Yoshida said. “I am excited and privileged to be joining a company with such a great track record and look forward to the exciting challenge of double-digit growth for the 10th year since our inception in Australia, as well as our goal of 30,000 unit annual sales in 2020.”